Sherman, Texas (March 19, 2024) – Texoma FC today announced that iconic Danish sportswear brand Hummel will be the club’s new apparel partner kicking off the 2025 USL League One season. Hummel will provide the club’s home, away and alternate kits, as well as training gear, travel wear, and select retail options. The partnership will also extend into the Texoma FC Youth Academy beginning with the 2024-25 competitive year.
The collaboration marks the first apparel partnership for the new professional franchise in Texoma.
“Our new multi-year partnership with Hummel marks the beginning of a new era for soccer here in Texoma. We are joining forces with a global brand that is established through a reputation that resembles quality, style and creativity.” said Texoma FC President Ben Watson. “Hummel stands strong with a portfolio of clubs across the globe such as Everton and Southampton, and amongst USL clubs like Forward Madison or Las Vegas Lights.”
Founded in 1923, Hummel, an internationally renowned sportswear brand, is known for its iconic bumblebee logo and chevrons featured on many globally recognized teams. Hummel’s iconic look can be found on the jerseys of the Danish national team, the Premier League’s Everton FC,
Bundesliga clubs FC Cologne and Werder Bremen, Real Betis of La Liga as well as the many USL Championship and League One clubs.
Texoma FC CEO, Simon Keizer stated, “Hummel’s passion to deliver ‘community through kits’ resonates deeply with our desire to make an impact at the local and regional level with life-giving projects and programs. I have seen first-hand how the gift of gear to a kid brings a smile and joy that is inspiring and uplifting. We are thrilled to share life-changing stories with a partner who believes we can be world changers, one kid, one family, and one community at a time.”
